Our Story

It all began with restricting underwear. Our most intimate piece of clothing. Why shouldn’t it make you feel limitless? That’s the question we set out to answer and the answer was HIE Labs. Our underwear is carefully designed and revolutionises the basics.

We addressed the biggest, as well as, the smallest issues and are happy to have crafted a product that elevates your everyday experience.


  • BallRoom Pouch

    Designed to be a vault for your crown jewels and keep them in place, giving you all-day comfort. The high-quality micro fibre is perfectly engineered to do its job, allowing you to do more.


    3x lighter and 50% more absorbent that cotton, the MicroModal fabric used to craft our underwear keeps your jollies feelin’ fresh!

    - Moisture Wicking Fabric
    - Shrink and Wrinkle Resistant
    - Anti Microbial Protection
    - Sustainably Sourced

  • Fit

    Built with revolutionary tech, our underwear fits like a dream. We’ve given each detail the care and attention it needs to give you a product you deserve.

    - Non-Chafing Flat Out Seams
    - Anti Roll Up Waistband
    - Smart Stretch Fabric

our promise

Superior Product

Fair Pricing

Sustainable Practice

Size Chart