Change - A word rarely found in a man’s dictionary. Almost every man sports the same hairstyle, supports the same team, and wears the same type of underwear throughout his life. Even if it is uncomfortable, even if it requires constant adjustment, men still go out and buy that same brand or type of underwear.
In an age where comfort and self-care take precedence over everything else, we also realized that men were susceptible to refutation for anything new.
So, we set out to revolutionise the conventional men’s underwear by creating a product which would be your perfect partner, all the while being the most comfortable underwear out there.
After a year of research, 32 prototypes, 86 samples and countless cups of coffee, HIE LABS was born.
A super lightweight, breathable and smartly designed functional underwear for the active modern man.
Limitations are for those who don’t know there is a world beyond.
Explore comfort, live the active lifestyle, change the way how underwear is perceived.
We are out there defying the conventions for you.
Join us. Join The Underwear Revolution.
Designed to be a vault for your crown jewels and keep them in place, giving you all-day comfort. The high-quality micro fibre is perfectly engineered to do its job, allowing you to do more.
Tying everything together is the comfortable fit you will experience when you wear on a pair. Non-chafing flat out seams. Smart stretch fabric. Anti-roll up waistband. Nope, we’re not showing off.
Made with MicroModal Fabric that is 3x softer than cotton and makes you wonder if you put on your underwear this morning. Experience the true meaning of ‘lightest fabric ever’.
Underwear tech crafted to perfection.
Quality that's worth the money.
Eco-friendly manufacturing process.